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Filipino Institute

Careers in Sales, Marketing & Media

CAREER PATHS · INDUSTRY

See every level in Sales, Marketing & Media, from student to executive: the jobs, typical pay, and the steps to move up. Tell us where you are now and where you want to go.

1. Student

Still in school

Jobs: Senior High student

  1. 1
    FI · K–12FI Online Senior HighSelf-Paced from ₱51,480 a year · Live Online available
  2. 2
    Outside FISenior High strand: ABM or ICT
  3. 3
    FI · Free courseDigital Marketing Introduction₱0 · start today
  4. 4
    Outside FIA college degree, if the job you want needs one (see the notes in each level)

2. Starting out

No work experienceStarting pay, usually at the lower end of entry level

Jobs: Marketing Assistant · Sales Trainee · Content Creator

  1. 1
    FI · Short courseSocial Media Marketing Basics24 learning hours · ₱4,000
  2. 2
    FI · Short courseCanva for Business24 learning hours · ₱4,000
  3. 3
    FI · Short courseContent Marketing Essentials24 learning hours · ₱4,000

3. Entry level

0–2 years₱15,000–₱30,000 a month

Jobs: Social Media Specialist · Sales Executive · Graphic Designer

  1. 1
    FI · Professional DiplomaDigital Marketing720 learning hours · from ₱8,500
  2. 2
    FI · CertificationCertification: Digital Marketing8 modules + exam · ₱8,500
  3. 3
    FI · Professional DiplomaGraphic Design720 learning hours · from ₱8,500

4. Mid level / Supervisor

3–5 years₱30,000–₱60,000 a month

Jobs: Digital Marketing Specialist · Sales Supervisor · Brand Officer

  1. 1
    FI · Professional DiplomaSocial Media Marketing720 learning hours · from ₱8,500
  2. 2
    FI · Professional DiplomaBrand Management720 learning hours · from ₱8,500
  3. 3
    FI · Professional DiplomaSales Management720 learning hours · from ₱8,500
  4. 4

5. Senior / Manager

6–10 years₱60,000–₱150,000 a month

Jobs: Marketing Manager · Sales Manager · PR Manager

  1. 1
    FI · Professional DiplomaMarketing Management720 learning hours · from ₱8,500
  2. 2
    FI · Professional DiplomaPublic Relations720 learning hours · from ₱8,500
  3. 3
    FI · PathwayETEEAP: earn a college degree from your experience (5+ years)₱8,500 FI fee · university fees separate

6. Executive

10+ yearsAbove the senior range; varies widely by company

Jobs: Marketing Director · Chief Marketing Officer (CMO)

  1. 1
    FI · Professional DiplomaStrategic Management720 learning hours · from ₱8,500
  2. 2
    FI · Professional DiplomaCorporate Communications720 learning hours · from ₱8,500

Changing careers into Sales, Marketing & Media

Good for people from sales, retail or customer service. Start with the free course, take the starting-level courses, and use PEDAP if your past work is related. Most career changers then apply at entry level and move up faster because of their experience.

  1. 1
    FI · Free courseDigital Marketing Introduction₱0 · start today
  2. 2
    FI · Short courseSocial Media Marketing Basics24 learning hours · ₱4,000
  3. 3
    FI · Short courseCanva for Business24 learning hours · ₱4,000
  4. 4
    FI · Short courseContent Marketing Essentials24 learning hours · ₱4,000
  5. 5
  6. 6
    Outside FIUpdate your CV in My FI to show your new FI credentials

Starting your own business

Idea: Your own social media or design agency, or an online shop. Learn the trade first, then the business side: planning, registration, pricing and managing money.

  1. 1
    FI · Professional DiplomaE-Commerce & Online Selling720 learning hours · from ₱8,500
  2. 2
    FI · Professional DiplomaContent Creation & Influencer Marketing720 learning hours · from ₱8,500
  3. 3
    FI · Short courseStarting a Small Business24 learning hours · ₱4,000
  4. 4
    FI · Short courseBusiness Plan Basics24 learning hours · ₱4,000
  5. 5
    FI · Professional DiplomaSmall Business Management720 learning hours · from ₱8,500
  6. 6
    FI · Professional DiplomaBusiness Registration & Licensing Support720 learning hours · from ₱8,500
  7. 7
    Outside FIRegister your business: DTI (sole proprietor) or SEC, barangay and mayor's permit, BIR

Ways to work

Full-timeAgencies, brands and retailers.
Part-timeFreelance content, design and social media work is very common.
RemoteMost digital marketing work can be done remotely.

Salary guide (Philippines, monthly)

Each level shows a general range for the Philippines. Examples for this industry:

  • Digital Marketing Specialist, 1–2 yrs: about ₱46,000 (kareera.co)
  • Marketing Manager: ₱40,000–₱60,000 (aniday.com; JobStreet ₱45,000–₱55,000)

Sources: public 2026 salary guides (multiplymii.com for the general ranges; others as named). Pay depends on the employer, city, licence and experience. Overseas jobs, for example in the Middle East, usually pay more. This is a guide, not a job offer.

All FI courses in Sales, Marketing & Media

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