How to Become a Digital Marketer in the Philippines or Abroad

CAREER PATH · WHAT DO YOU WANT TO BE?

Help businesses find customers online: social media, content, ads, e-commerce and simple analytics. Many roles can be done remotely or freelance.

Jobs: Social Media Manager · Content Creator · Digital Marketing Assistant · E-Commerce Specialist · Freelancer

Pick the situation that fits you. Steps marked FI you can do with Filipino Institute. Steps marked Outside FI are done at a college, TESDA or PRC.

I'm still in school (under 18)

1
FI · K–12FI Online K–12 (Senior High)Self-Paced from ₱51,480/yr · Live Online available
2
Outside FISenior High: ABM or ICT strand
3
FI · Free courseDigital CitizenshipShort sampler · ₱0

I'm an adult and want to start

1
FI · Free courseDigital Marketing IntroductionShort sampler · ₱0
2
FI · Short courseSocial Media Marketing Basics24 learning hours · ₱4,000
3
FI · Short courseCanva for Business24 learning hours · ₱4,000
4
FI · Short courseContent Marketing Essentials24 learning hours · ₱4,000
5
FI · Professional DiplomaDigital Marketing720 learning hours · from ₱8,500
6
FI · Professional CertificationProfessional Certification in Digital Marketing8 modules + exam · ₱8,500 · FIPC-DM
7
FI · My FIBuild your CV in My FIYour finished FI courses show as verified
★
GoalApply or start freelancing

I want to specialise

1
FI · Professional DiplomaSocial Media Marketing720 learning hours · from ₱8,500
2
FI · Professional DiplomaE-Commerce & Online Selling720 learning hours · from ₱8,500
3
FI · Professional DiplomaContent Creation & Influencer Marketing720 learning hours · from ₱8,500

I have years of marketing experience

1
FI · PathwayPEDAP – turn your experience into an FI diplomaFor 1+ years' experience · ₱8,500
2
FI · PathwayETEEAP degree pathway supportFor 5+ years' work experience · ₱8,500 FI fee (university fees separate)

Licence and requirements

No licence is needed. Clients and employers want to see results – build a small portfolio of posts, campaigns or a shop you have run.

FI Professional Diplomas and Certifications are skills-training credentials from Filipino Institute. They are not TESDA National Certificates, CHED degrees or PRC licences.

Start my path in My FI See all career paths

Not sure which step is right for you? Email [email protected] and we will help you choose.

Want the full picture?

Build your personal roadmap: courses, working abroad the proper way or coming home, registering a business, and FI partners who can help.

Build my roadmap