Free sample lesson · Digital Marketing · about 40 minutes
No login needed. A real lesson in the FI format: goal, learn, example, practice with answers.
Goal
By the end of this lesson I can describe a target customer, write a social media post with a hook, value and a call to action, and know which simple numbers show if it worked.
1. Warm-up (5 minutes)
Scroll your feed for two minutes. Which post made you stop? Write down why: the picture, the first line, or the offer?
2. Learn: audience first, then the post
A customer profile answers four questions: Who are they? What problem do they have? Where do they spend time online? What makes them trust a seller?
A good post has three parts:
- Hook – the first line that makes them stop scrolling (a question, a number, a problem).
- Value – a useful tip, a clear benefit, or proof (photo, review the customer really gave).
- Call to action (CTA) – one clear next step: “Message us”, “Order by Friday”, “Save this post”.
Simple numbers to watch: reach (how many saw it), engagement (likes, comments, shares, saves), clicks or messages, and sales.
3. Worked example: a home bakery in Pampanga
Customer: working parents, 28–45, in Angeles and San Fernando, busy, want a ready dessert for family events. They use Facebook and Instagram in the evening.
Post:
Party this weekend and no time to bake? 🎂
Our ube cheese pandesal box (12 pcs) is baked fresh on the morning of delivery, delivered free within Angeles City.
Message us “UBE” by Thursday 6 pm to reserve your box.
Hook = the question. Value = fresh, free delivery. CTA = message a keyword by a deadline.
4. Try it yourself
- Name the three parts of a good post.
- Which is a stronger CTA: “Check us out!” or “Message us ‘SIZE’ for your free fitting”? Why?
- Write a hook for a laundry service for students.
- A post had 5,000 reach but 0 messages. What might be wrong?
- Why should you post when your audience is online?
Show answers
- Hook, value, call to action.
- The second: it is specific, easy and tells the customer exactly what to do.
- Example: “No time to wash clothes before exams? We pick up, wash and fold in 24 hours.”
- The offer or CTA is weak or missing, or the post reached the wrong audience.
- More of the right people see it early, which helps the platform show it to more people.
5. Real-life practice (10 minutes)
Pick a real small business you know. Write its customer profile in four lines and one post with a hook, value and CTA.
6. Check your understanding
Finish: Before I write a post, I decide … · To know if it worked, I look at …
Like this lesson? Continue with the Social Media Marketing Basics short course or prepare for the Professional Certification in Digital Marketing. Create a free My FI account · More free lessons · Questions: [email protected]