As the global Internet population continues to grow, electronic commerce is growing as well. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.
What Topics are Covered?
- Getting to Know E-Commerce
- E-Commerce Building Blocks
- Software Options and Solutions
- Building Your Online Store
- The Finishing Touches
- Creating an Engaging User Experience
- Transaction Management
- E-Commerce Analytics
- Supporting Your E-Commerce Business
- Security and Fraud Awareness
- Rules and Regulations
What Will Students Learn?
- Describe what the terms e-commerce and m-commerce mean
- Develop an e-commerce business plan
- Evaluate e-commerce software options
- Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
- Test, launch, and update your e-commerce site
- Design engaging, responsive web content
- Understand e-commerce payment options and choose appropriate options for your site
- Use appropriate tools to track key e-commerce metrics
- Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
- Create a marketing plan with all the essential elements
- Market your online store using social media and other appropriate channels
- Use discounts and promotions to market your e-commerce business
- Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
- Protect your intellectual property
- Identify the rules and regulations that will govern your e-commerce businesses
- Lectures 38
- Quizzes 1
- Duration 18 hours
- Language English
- Students 330
- Assessments Self
Lesson One: Course Overview
Students will have an opportunity to identify their personal learning objectives.
Lesson Two: Getting to Know E-Commerce
E-commerce is the future of business and it’s growing exponentially. This lesson explores the term “e-commerce” and how it has evolved over the last few decades. Also discussed here are the six models of e-commerce and terms used throughout the course.
Lesson Three: E-Commerce Building Blocks
The basic elements of an e-commerce business are the topics here. This lesson digs into setting goals, creating a business plan, and then choosing a revenue model. The lesson also takes a look at successful e-commerce businesses.
Lesson Four: Software Options and Solutions
Learners will get a look at content management systems, e-commerce server packages, and web hosting services in this lesson. A test drive of an online service and a basic e-commerce site are also features of this lesson.
Lesson Five: Building Your Online Store
A step-by-step look at building an online store is the core of this lesson. It looks at domain names, site structures, and top-level pages. The lesson also covers navigation tools, product pages, shopping carts, the checkout process, plus pages like an FAQ section along with testimonials. To conclude the lesson, students will review the pre-assignment and create a top-10 list.
Lesson Six: The Finishing Touches
After your site is set up it’s a good idea to test it before launch. This lesson looks at ways to guarantee a positive launch plus post-launch procedures. As a wrap-up, students get to usability test an actual e-commerce site.
Lesson Seven: Creating an Engaging User Experience
Here, students get a look at how quality content and responsive site design will help engage users, drive site traffic, and build your business. Also discussed is how to build customer relationships and leverage social selling.
Lesson Eight: Transaction Management
It’s no good having customers but having no way for them to make their purchases. Transaction management is the focus of this lesson which looks at online payment options, mobile payment systems, digital cash, and cash/check on delivery. This lesson looks at the details of each payment method and the locations where each type is common.
Lesson Nine: M-Commerce
M-Commerce is commercial transactions conducted using tablets or smartphones and it is growing about 50 percent per year. This lesson looks at the top m-commerce retailers. We will look at trends in the mobile arena, including wearable devices like smartwatches.
Lesson Ten: E-Commerce Analytics
Successful e-commerce sites analyze metrics to study every aspect of their business to help assess and improve it. This lesson discusses key metrics all e-businesses should track and looks at tools to track these metrics and evaluate trends.
Lesson Eleven: Supporting Your E-Commerce Business
There’s more to running an e-commerce business than just having a website. This lesson gives students a glimpse of four key supporting areas of an e-commerce business, including: product management, sales and marketing, customer service, and post-fulfillment.
Lesson Twelve: Marketing Your E-Commerce Business
It’s pointless to have great content without the marketing to spread the word about your business. This lesson gives students a look at the marketing cycle and the elements of a marketing plan. Also covered is a look at different marketing channels with a focus on social media marketing. Students also will benefit from some tips for creating promotions to generate customer interest and income.
Lesson Thirteen: Security and Fraud Awareness
Owning a business comes with the responsibility to protect data and information that customers share with you. In this lesson, students are shown how to keep customer data safe along with a look at credit card security and intellectual property rights.
Lesson Fourteen: Rules and Regulations
Regulations and rules govern businesses around the world. This lesson takes a look at major areas that are usually regulated by jurisdictions are the world.
Quick Reference Guide
and 100 students enrolled.