CRM: An Introduction to Customer Relationship

ByAbegail

Price

Free

Level All levels 16 students Duration 18 hours 20 Lessons Language English Certificates No

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Description

Curriculum

12 Sections
20 Lessons
18 Hours

Expand all sectionsCollapse all sections

Session One: Course Overview
1
- 1.1
  Course Overview
Session Two: Customer Relationship Management
2
- 2.1
  Customer Relationship Management in Your Everyday Life
- 2.2
  What’s in It for Me?
Session Three: What CRM Is and Who It Serves
1
- 3.1
  Different Faces of CRM
Session Four: Checklist for Success
2
- 4.1
  Evaluation Metrics
- 4.2
  Privacy Issues
Session Five: Requirement Driven Product Selection
2
- 5.1
  Requirement Driven Product Selection
- 5.2
  Determining Function
Session Six: Considerations in Tool Selection
2
- 6.1
  What’s Your Function in the Field?
- 6.2
  Getting Information In and Out
Session Seven: Strategies for Customer Retention
2
- 7.1
  Getting More from Your Core
- 7.2
  Customer Scenarios
Session Eight: Building the Future
2
- 8.1
  Roadblocks
- 8.2
  Selling CRM
Session Nine: Homegrown vs. Application Service Provider
2
- 9.1
  A Broad Look
- 9.2
  A Closer Look
Session Ten: The Development Team
1
- 10.1
  The Development Team
Session Eleven: Evaluating and Reviewing Your Program
3
Assessment
1
- 12.1
  CRM: An Introduction to Customer Relationship
  20 Questions

Instructor

1000 Students62 Courses

Price

Free

Level All levels 16 students Duration 18 hours 20 Lessons Language English Certificates No

Get unlimited access to all learning content and premium assets Membership Pro

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