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13 Sections
43 Lessons
18 Hours
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Session One: Course Overview
1
1.1
Course Overview
Session Two: Key Communication Components
2
2.1
What Communication Is All About
2.2
Pre-Assignment Review
Session Three: The Building Blocks
7
3.2
Business and Marketing Strategy
3.3
Components of Your Marketing Plan
3.4
Sample Project Plan
3.5
Public Relations Plan
3.6
Working on the Plan
3.7
Elevator Pitch and Executive Summary
3.8
Developing Your Pitch
Session Four: Your Communications Plan
6
4.1
Introduction
4.2
Selecting Your Communications Destination
4.3
Choosing a Communications Route
4.4
Establishing a Communications Vehicle
4.5
Developing an Approval Process
4.6
Inbound vs. Outbound: How Can We Help You?
Session Five: The Five C’s of a Successful Message
5
5.1
Be Clear
5.2
Be Concise
5.3
Be Complete
5.4
Be Correct
5.5
Be Compelling
Session Six: Communication Strategies
3
6.1
Setting a Goal for Each Communications Piece
6.2
Strengthening Your Core Message
6.3
Thinking MEDIA
Session Seven: Sharing Information Through Media Releases
3
7.1
Key Pieces of the Media Release
7.2
Drafting Your Message
7.3
Getting Into It
Session Eight: Communicating Online
4
8.1
Blogging Tips and Tricks
8.2
Making Connections
8.3
Connecting Through Social Media
8.4
Social Media Plan Worksheet
Session Nine: Using Stories to Communicate
2
9.1
The Importance of Story
9.2
Tell Me A Story
Session Ten: Polishers and Time Savers
3
10.1
Communication Fact Sheets
10.2
Getting It Together
10.3
Reduce, Re-Use, and Recycle
Session Eleven: Enhancing Your Results
5
11.1
Search Engine Optimization (SEO)
11.2
Optimizing Our Results
11.3
Taking Your Communication Pulse
11.4
Focusing on the Research
11.5
SWOT Analysis
Session Twelve: Maintaining Your Message in Crisis
2
12.1
Maintaining Your Message in Crisis
12.2
Personal Action Plan
Assessment
1
13.1
Communication for Small Business Owners
20 Questions
Communications for Small Business Owners
Curriculum
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