Building a Brand on Social Media
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
What Topics are Covered?
- Defining the Terms
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Creating Brand-Focused Messages
- Building Customer Trust
- Developing a Communication Strategy
- Reviewing and Revising
What Will Students Learn?
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
After taking this course, you may get a certificate certified by the Filipino Institute, an internationally-accredited organization, for a fee of AED50. The same certificate may also be attested by the Knowledge and Human Development Authority (KHDA) and the Ministry of Foreign Affairs (MOFA).
To know more about this program, email firstname.lastname@example.org.
- Lectures 18
- Quizzes 1
- Duration 18 hours
- Skill level All levels
- Language English
- Students 10
- Assessments Yes
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Defining the Terms
You can’t mount an effective social media branding campaign if you don’t know the terms. This module will take care of that. You will learn what a brand is and what goes into making a brand. They you will look at social media and learn what it exactly is and its rise over the past several decades.
Creating Brand-Focused Messages
Now comes a look at brand-focused messages. This lesson looks at the elements of a successful social media message and then delves deeper through a look at a recent social media gaffe by a major company. The lesson wraps up with a study of how to deal with negative online feedback when it happens.
Building Customer Trust
This lesson allows students to look at some high profile examples of ways that individuals and companies can make or break customer trust through their social media actions.
Developing a Communication Strategy
It’s no use in having a comprehensive social media plan if you don’t have a strategy for using it and that’s the focus of this lesson. Each brand needs guidelines for a social media presence and they are addressed here along with a look at applying them to each student’s situation. The lesson concludes with a look at how to turn customers into online ambassadors for your brand and examines an actual example from the business world.
Reviewing and Revising
Quick Reference Guide