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19 Sections
59 Lessons
18 Hours
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Session One: Course Overview
2
1.1
Course Overview
1.2
Learning Objectives
Session Two: Who Are You and What Are You About?
4
2.1
What is Our Business?
2.2
Pre-Assignment Review
2.3
The Owner’s Role
2.4
Keeping Things Moving
Session Three: Designing Your Organizational Structure
8
3.1
Bringing the Idea to Life
3.2
Leveraging Structure
3.3
Looking at the Options
3.4
Geographic Structure
3.5
Divisional Structure
3.6
Matrix Structure
3.7
Summary
3.8
Who is in Charge?
Session Four: Introduction to Operations Management
3
4.1
Defining Operations Management
4.2
Types of Operations
4.3
Practical Application
Session Five: Understanding Financial Terms
4
5.1
Accounting Terminology
5.2
Recording Financial Transactions
5.3
General Accepted Accounting Principles (GAAP)
5.4
Key Reports
Session Six: Getting the Right People in Place
1
6.1
Six Essential Steps of Hiring
Session Seven: Getting Your Product Together
4
7.1
Inventory Management
7.2
Understanding the Value Chain
7.3
Outsourcing Options
7.4
Quality Control
Session Eight: Building a Corporate Brand
6
8.1
Your Brand
8.2
Brand Names and Slogans
8.3
Do’s and Don’ts
8.4
Developing a Slogan
8.5
Creating a Visual Identity
8.6
Types of Visual Identities
Session Nine: Marketing Your Product
8
9.1
Introduction to Marketing
9.2
Cycle Overview
9.3
Stage One: Consumer and Market Analysis
9.4
Stage Two: Analyzing the Competition and Yourself
9.5
Stage Three: Analyzing Distribution Channels
9.6
Stage Four: Creating a Marketing Plan
9.7
The Final Stages: Implement, Evaluate, Review, and Revise
9.8
Leveraging Social Media
Session Ten: Selling Your Product
2
10.1
Building Your Sales Force
10.2
The Sales Cycle
Session Eleven: Planning for the Future
2
11.1
Introduction to Strategic Planning
11.2
The Strategic Plan Pyramid
Session Twelve: Goal Setting and Goal Getting
2
12.1
Setting Achievable Goals
12.2
Goals with SPIRIT
Session Thirteen: Succession Planning 101
2
13.1
What is Succession Planning?
13.2
Defining Succession Planning
Session Fourteen: Managing Your Money
2
14.1
What is a Budget?
14.2
Managing Your Budget
Session Fifteen: Ethics 101
2
15.1
Are You Ready?
15.2
Sample Codes of Ethics
Session Sixteen: Building a Strong Customer Care Team
3
16.1
The Pillars of Success
16.2
The Remaining Elements
16.3
Developing and Maintaining Relationships
Session Seventeen: Training Employees for Success
1
17.1
Why Continuous Learning?
Session Eighteen: Leadership Essentials
3
18.1
Leading and Managing
18.2
Understanding Your Comfort Zone
18.3
Managing Performance
Assessment
1
19.1
Basic Business Management – Boot Camp for Business Owners
20 Questions
Basic Business Management: Boot Camp for Business Owners
Curriculum
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