Writing for the Web

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The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we must be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.

What Topics are Covered?

Getting to know the web
Creating your content
Writing for different mediums
Testing the waters
Deciding what’s fit to print
Adding audio and video to your content
Getting your content noticed

What Will Students Learn?

Apply engaging techniques that draw readers to web pages
Plan what to write to reflect their web hierarchy
Create engaging content, including catchy headlines
Enhance their writing with other forms of media
Make their writing accessible to a variety of readers

Once done, you may get a certificate certified by the Filipino Institute, an internationally accredited organization, for a fee of AED 70. To know more about the free online courses, contact Dean Oliver at onlinelearning@filipino-institute.com or send him a WhatsApp message at +971-58-2439959.

Course Features

Lectures 33
Quizzes 1
Duration 18 hours
Language English
Students 125
Assessments Self

Lesson One: Course Overview 2

Students will have an opportunity to identify their personal learning objectives.
- Lecture1.1
  
  Course Overview
- Lecture1.2
  
  Learning Objectives
Lesson Two: Getting to Know the Web 3

To start the course, students will learn how web writing is different from other writing. They will also learn about eight influence factors that they can use to engage readers.
- Lecture2.1
  
  Web Writing Is Not The Same!
- Lecture2.2
  
  Working with a Designer
- Lecture2.3
  
  It’s Work to Influence Others
Lesson Three: Creating Your Content 7

Next, students will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals.
- Lecture3.1
  
  Writing Eye-Catching Headlines
- Lecture3.2
  
  Tips for Creating Great Headlines
- Lecture3.3
  
  Writing Content
- Lecture3.4
  
  Presenting Your Message
- Lecture3.5
  
  Writing Goals
- Lecture3.6
  
  Making Connections
- Lecture3.7
  
  Don’t Forget to Proofread and Edit
Lesson Four: Writing For Different Mediums 2

Writing for various mediums on the web has similarities and differences. This lesson will explore those.
- Lecture4.1
  
  Writing for Social Media
- Lecture4.2
  
  Tips for Various Platforms
Lesson Five: Testing the Waters 2

This lesson will give students some hands-on practice with a key aspect of web writing: conciseness.
- Lecture5.1
  
  Walk the Talk
- Lecture5.2
  
  Rewrite
Lesson Six: Deciding What’s Fit to Print 6

Students will learn how to measure usability and other tools that can help them decide what to write about.
- Lecture6.1
  
  What’s Getting Read?
- Lecture6.2
  
  Give Them What They Need
- Lecture6.3
  
  Test Your Usability
- Lecture6.4
  
  Consider Eye Tracking
- Lecture6.5
  
  Break Up Content
- Lecture6.6
  
  Reviewing and Planning
Lesson Seven: Adding Audio and Video to Your Content 2

There’s a great debate out there about whether or not audio and video belong on every site. Students will consider this topic during this lesson.
- Lecture7.1
  
  The Debate
- Lecture7.2
  
  Pros and Cons
Lesson Eight: Getting Your Content Noticed 8

To begin this lesson, students will learn some tips for making their content accessible to all readers. Then, students will learn about search engine optimization, alternative search, keyword optimization and various platforms for sharing content.
- Lecture8.1
  
  Standing out in Crowds
- Lecture8.2
  
  Search Engine Optimization
- Lecture8.3
  
  How It Works
- Lecture8.4
  
  Optimizing Keywords
- Lecture8.5
  
  Keywords, Search Terms, and Tags
- Lecture8.6
  
  Tips and Tricks
- Lecture8.7
  
  Balancing SEO and Word Stuffing
- Lecture8.8
  
  Sharing your Content
Quick Reference Guide 1
- Lecture9.1
  
  Quick Reference Guide
Course Assessment 1
- Quiz10.1
  
  Course Assessment
  10 questions