The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we must be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.
What Topics are Covered?
- Getting to know the web
- Creating your content
- Writing for different mediums
- Testing the waters
- Deciding what’s fit to print
- Adding audio and video to your content
- Getting your content noticed
What Will Students Learn?
- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect their web hierarchy
- Create engaging content, including catchy headlines
- Enhance their writing with other forms of media
- Make their writing accessible to a variety of readers
Once done, you may get a certificate certified by the Filipino Institute, an internationally accredited organization, for a fee of AED 70. To know more about the free online courses, contact Dean Oliver at firstname.lastname@example.org or send him a WhatsApp message at +971-58-2439959.
- Lectures 33
- Quizzes 1
- Duration 18 hours
- Language English
- Students 125
- Assessments Self
Lesson One: Course Overview
Students will have an opportunity to identify their personal learning objectives.
Lesson Two: Getting to Know the Web
To start the course, students will learn how web writing is different from other writing. They will also learn about eight influence factors that they can use to engage readers.
Lesson Three: Creating Your Content
Next, students will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals.
Lesson Four: Writing For Different Mediums
Writing for various mediums on the web has similarities and differences. This lesson will explore those.
Lesson Five: Testing the Waters
This lesson will give students some hands-on practice with a key aspect of web writing: conciseness.
Lesson Six: Deciding What’s Fit to Print
Students will learn how to measure usability and other tools that can help them decide what to write about.
Lesson Seven: Adding Audio and Video to Your Content
There’s a great debate out there about whether or not audio and video belong on every site. Students will consider this topic during this lesson.
Lesson Eight: Getting Your Content Noticed
To begin this lesson, students will learn some tips for making their content accessible to all readers. Then, students will learn about search engine optimization, alternative search, keyword optimization and various platforms for sharing content.
Quick Reference Guide