Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.
This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.
What Topics are Covered?
- What it takes to make it
- Resources to consider
- Laying the groundwork
- Building on your business idea
- Business ownership options
- Key documents to prepare
- Gathering funding and developing your product
- Creating a sales and marketing strategy
- Branding 101
- Setting up your office
- Launching the business
- Keeping the business moving
- Being an entrepreneurial leader
- Bringing it all together
What Will Students Learn?
- Assess your own entrepreneurial capabilities
- Outline and evaluate a business and product idea
- Identify your target market and customers
- Develop your value proposition
- Understand different types of business ownership and structures
- Evaluate franchising and business purchasing opportunities
- Create key business planning documents
- Create financial projections for your business and gather funding
- Create a product development plan, marketing plan, & sales strategy
- Identify ways to protect your intellectual property
- Describe effective ways to brand your product
- Launch and grow your business
- Demonstrate the behaviors of an entrepreneurial leader
- Find appropriate resources to help you on your journey
- Lectures 52
- Quizzes 1
- Duration 18 hours
- Language English
- Students 228
- Assessments Yes
Lesson One: Course Overview
Students will have an opportunity to identify their personal learning objectives.
Lesson Two: What It Takes to Make It
To begin the course, students will review their pre-assignment, which asked them to consider what entrepreneurial characteristics they have.
Lesson Three: Resources to Consider
Next, students will learn about other resources that they can leverage.
Lesson Four: Laying the Groundwork
In this lesson, students will learn how to find, outline, and assess business ideas. They will get some hands-on practice by working on a business concept of their own. To wrap up the lesson, students will learn how to evaluate their capacity for risk and what role this plays in their business plan.
Lesson Five: Building On Your Business Idea
This lesson covers developing a product idea, identifying your target market and customers, developing a value proposition, and creating financial projections.
Lesson Six: Business Ownership Options
Next, students will learn about the different configurations that a business can take, as well as some terms that are unique to entrepreneurship. They will also consider the advantages and disadvantages of purchasing a franchise or an existing business.
Lesson Seven: Key Documents to Prepare
It will start with information on creating a pitch deck, executive summary, company presentation, technical white paper, and business plan.
Lesson Eight: Gathering Funding
This lesson will begin with an overview of financial statements. Students will also explore options for funding their business.
Lesson Nine: Developing Your Product
In this lesson, students will learn a seven-stage process for developing a product. They will also learn the basics of intellectual property protection.
Lesson Ten: Creating a Sales and Marketing Strategy
This lesson covers the six stages of the marketing cycle, which includes creating a marketing plan with the six P’s. Information about leveraging social media and building your sales force is also included.
- Introduction to Marketing
- Stage One: Consumer and Market Analysis
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Making Connections
- Stages Five and Six: Implement, Evaluate, Review, and Revise
- Leveraging Social Media
- Building Your Sales Force
Lesson Eleven: Branding 101
Students will learn the basics of branding, including how to develop a brand name, slogan, and logo.
Lesson Twelve: Setting Up Your Office
In this lesson, students will learn tips for choosing a business location. They will also consider the pros and cons of a home-based business as well as working on the road.
Lesson Thirteen: Launching the Business
This lesson will give students some things to do before, during, and after the business launches. We will also share tips for setting up the business’ structure and getting the right people on board.
Lesson Fourteen: Keeping the Business Moving
Next, students will learn ways to monitor their business’ progress, strategies for growth, signs of trouble, and techniques for staying motivated.
Lesson Fifteen: Being an Entrepreneurial Leader
This lesson will explore entrepreneurial leadership characteristics. Students will also learn about Michael Gerber’s three perspectives and how to use them to grow their business.
Lesson Sixteen: Bringing It All Together
To wrap everything up, students will review a checklist for building their business and identify their next steps.
Quick Reference Guide