Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. Students will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
What Will Students Learn?
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write your own ads or enlist help
What Topics are Covered?
- Understanding AdWords lingo
- Creating an AdWords strategy
- Creating a PPC campaign
- Creating groups
- Designing your ads
- Looking at success
Once done, you may get a certificate certified by the Filipino Institute, an internationally accredited organization, for a fee of AED 70. To know more about the free online courses, contact Dean Oliver at email@example.com or send him a WhatsApp message at +971-58-2439959.
- Lectures 22
- Quizzes 1
- Duration 24 hours
- Language English
- Students 64
- Assessments Self
Lesson One: Course Overview
Students will have an opportunity to identify their personal learning objectives.
Lesson Two: Understanding AdWords Lingo
To begin, students will learn some key terms, including AdWords, search engine optimization, clickthroughs, impressions, and pay per click (PPC) ads.
Lesson Three: Creating an AdWords Strategy
This lesson will show students how to make the most of their PPC budget. First, planning steps will be discussed. Then, students will learn about choosing keywords for their PPC campaign, including long tail vs. short tail strategies. Ad groups will also be covered.
Lesson Four: Creating a PPC Campaign
Next, students will learn about PPC budgeting. They will also learn what the Google quality score is, how to view it, and how to improve it.
Lesson Five: Designing Your Ads
In this lesson, students will learn why ad copy is so important in a PPC campaign. They will learn how to choose appropriate language, use persuasive techniques, and structure an ad. They will also learn about some pitfalls to avoid.
Lesson Six: Looking at Success
The final lesson of the course covers reviewing and revising ad campaigns. First, key metrics (including conversion and clickthrough rate) are discussed. Then, some ways to increase success (such as split tests and the Google Display Network) are covered.
Quick Reference Guide